Category Archives: Member Spotlight

Sponsor Spotlight: Simpli

Why did you join CREWBaltimore? What makes CREWBaltimore different?

I joined CREWBaltimore specifically because it is different from other CRE organizations. Today CREW offers me the same benefit it did when I first joined – relationships with authentic, smart, intentional, caring women that support, mentor and influence me in ways that extend beyond business.  When I started my company 25+ years ago, concierge services weren’t prevalent in commercial real estate and today workplace experience is a new and evolving industry without a playbook.  Surrounding myself with CREW friends and taking advantage of on-trend CREW resources taught me the ins and outs of CRE; negotiation skills; resiliency and perseverance and has helped me be successful in my company, industry, career and personal life for which I am grateful.    

How long have you been a CREWBaltimore member / member company?

Possibly 20 years…

In 2-3 sentences, what do you want CREWBaltimore members to know about your company?

Simpli, evolved from Charm City Concierge, enhances the workplace through onsite and virtual platforms that blend concierge services, experience management and technology).

We amplify building amenities, create memorable experiences, increase tenant well-being, and build lasting relationships for our partners.

We serve more than 45 million square feet of space that ranges from commercial office buildings to mixed-use properties, private corporations and corporate campuses.

Which CREWBaltimore event have you most enjoyed in the past year and why?

It has been an unusual year with employees abruptly working remotely and I think CREW Baltimore did a wonderful job of proactively pivoting to virtually engage members with valuable content and meaningful connections.  I’ve most enjoyed the Conversations Over Coffee weekly programming where I am able to virtually learn, connect and grow with friends even though we are all now working from home.

Best weekend activity in Baltimore?

I live on the Eastern Shore of Maryland, however, my office is located on Fort Avenue near Fort McHenry.  Many of my employees live downtown and frequently get this question from their clients.  Here are a few genuine answers – picking up charcuterie supplies from DiPasquales Italian Market to have a picnic at Fort McHenry near the water; walking the Baltimore Waterfront Promenade from Canton to Harbor East; shopping the local boutiques in Fells Point; reading a book in Patterson Park; going to the farmers market under 83; playing tennis or doing yoga in Latrobe Park in Locust Point and then getting coffee at Koba Café. 

What the benefits of women supporting women in the CRE industry?

Not many women are leaders in commercial real estate or technology. I’ve worked hard to overcome challenges in both of these areas–creating opportunities for myself and for new female leaders while bringing wellness, experiences and balance into workplaces. I’ve developed an all-female workplace where women are empowered to lead and evolve the company–resulting in exponential growth, innovation, and partnerships.

Best book or article you’ve read that had you fired up to take on the day/week/year at work?

I am passionate about mindfulness, wellbeing, culture and leadership and these things have anchored me in these crazy times.  I love reading books, however, now podcasts have become my daily “goto” for inspiration and motivation.  I am a big fan of Jeff Weiner, (former) CEO of Linkedin.  Two recent podcasts I’ve enjoyed featuring Jeff that have helped me mindfully lead and grow my Company are:  “Leading with Compassion” — Oprah Supersoul Conversation and “Transformational Moments and Learnings from Jeff Weiner” with Reid Hoffman.   

Some takeaways for me were:  Prioritize mindfulness, gratefulness, and balance in your career. Be intentional, genuine and joyful about your work. Weave this into how you show up, communicate, lead, manage, service and deliver. This mindset will encourage you to be authentic in the workplace – and ultimately create a holistic workplace culture that supports your growth as a person and professional.

Which CREWBaltimore event are you most excited about this year?

Although it has passed for 2020, I personally enjoy the Women of Influence event and hearing inspiring women leaders share their vision, personal stories of leadership and growth as well as advocacy for their teams, clients and women in CRE.

Tell us about a project, program or initiative that your company will be working on in 2020.

We have expanded our virtual programs during the global pandemic to provide an array of resources, services, unique experiences and events accessible for tenants and their families in office and remotely. Prioritizing our tenants’ health and well-being by offering an increased level of wellness content including  workshops, healthy meal delivery options, fitness series and mindfulness sessions. We have elevated tenant connections with our own technology mobile platform to ensure tenants and employees are informed on their building safety protocols, community happenings, and can access all of our services and perks all with the goal of keeping our tenants and  connected, productive and happy.

Christina Urquhart
President & CEO
Simpli

Member Spotlight: Susie Kelly

Susie Kelly, Property Manager, Grander Capital Partners, LLC

Susie Kelly, Property Manager, Grander Capital Partners, LLC manages two Class A downtown assets in Baltimore City. She oversees the operation day to day, as well as the financial asset management for both buildings.

How long have you been a CREW Member?
2 Years

What was the experience or motivating factor that compelled you to join CREWBaltimore? Was there someone who influenced you to join?
My manager at the time encouraged me to join and get involved. I was in a new position and was looking for ways to grow in my career while simultaneously connect with industry leaders. I joined the Membership Committee, which was the perfect place to start with CREWBaltimore. I was connected with both new and senior members, while having the opportunity to recruit more talent for our organization.

List any CREWBaltimore positions held or committees you have been a part of:
Membership Committee & Director of Membership for CREWBaltimore Board – Present

In your experience, what makes CREW unique from other organizations?
CREWBaltimore does an exceptional job of combining both network opportunities and career development, while most organizations focus on one or the other. This organization celebrates women in all stages of their careers by fostering mentoring opportunities, business to business partnerships, and engaging industry trailblazers to speak at our events.

How does CREWBaltimore support your career or leadership skills?
CREWBaltimore has encouraged me to take on leadership and career growth that I may not have thought I was ready for. When asked to be the Director of Membership, I was intimidated by the role. But with the support of our 2020 Leadership (and a lot of “You can do this!” conversations), I am so appreciative of the opportunity and truly look forward helping our chapter membership grow.

What do you think makes a good mentor and have you established any mentoring relationships through CREW?
In my opinion, a good mentor is someone who inspires you on a global, local, and personal level. Whether it be encouraging career dreams and aspirations, or motivating you to grow in your day to day activities, a good mentor pushes progress while cultivating individual growth. I have been very fortunate to have met amazing mentors through CREW guiding me with different perspectives.

Provide a fun fact about yourself.
For my 30th birthday, my husband flew me to LA to see my idol Ellen Degeneres. I love how Ellen brings positivity and laughter into everything she does.

What is your guilty pleasure (TV show, sweet treat, etc.)?
My guilty pleasure is definitely the show “The Office”. I am obsessed and have rewatched it atleast 10 times and can recite any line.

What would be the first thing you would do if you won the lottery?
If I won the lottery, the first thing I would do is travel. The first three places I would go would be: Azores, Morocco, & Australia.

Sponsor Spotlight: Absolute Services Industries

 

Why did you join CREWBaltimore? What makes CREWBaltimore different ?

 I was looking to establish an expansion network to my contacts.

I attended a couple of luncheons and was pleasantly greeted by board members each time.  It was also good that I only knew about 25% of the room attendees each luncheon.  The diversity of the group, the friendliness of the board and the opportunity to network with professionals I hadn’t met is why I joined.

 

How long have you been a CREWBaltimore member / member company?

I have been a member and sponsor for about 8 years now.

 

In 2-3 sentences, what do you want CREWBaltimore members to know about your company?

Absolute (MDOT (MBE/WBE) #13-222 & Baltimore City (MBE/WBE) #17-374062), provides commercial janitorial service throughout the tri-state area. We are happy to “earn your trust” with project services such as stone honing, floor restoration, carpet maintenance as well as construction/vacancy cleans. 

 

Which CREWBaltimore event have you most enjoyed in the past year and why?

National Federation for the Blind construction tour. It was nice to see a great company grow its message.

 

Best weekend activity in Baltimore?

Live music at Mecu.

 

What the benefits of women supporting women in the CRE industry?

There are more female property managers in our market. Female service providers can be quite the resourceful teammate.  We get each other.

 

Best book or article you’ve read that had you fired up to take on the day/week/year at work?

Becoming, Michelle Obama.

 

Which CREWBaltimore event are you most excited about this year?

The holiday party, it is always nice to take a moment to show thanks and appreciation.

 

Tell us about a project, program or initiative that your company will be working on in 2020.

During COVID-19, we have hired teachers, food industry servers as well as other furloughed employees to support our disinfection projects.

 

 

Member Spotlight- Nancy Ferrell

 

Nancy Ferrell, SVP, Northmarq

Nancy R Ferrell, SVP, Managing Director of the Baltimore Office of NorthMarq Capital. NorthMarq provides debt, equity and loan servicing to commercial real estate owners and investors.

How long have you been a CREW Member?

15+ years

What was the experience or motivating factor that compelled you to join CREWBaltimore?

Many years ago, I went to a CREW function and met several people.

List any CREWBaltimore positions held or committees you have been a part of.

Mainly a speaker/moderator for panel discussions including the annual CREW industry outlook.

In your experience, what makes CREW unique from other organizations?

It’s difficult to be unique with so many other functions but CREW keeps the content relevant and current.

How does CREWBaltimore support your career or leadership skills?  

Mainly meeting people at events.

Have you done business with another CREW member, locally or nationally?

Yes locally.

What advice do you have for women pursuing careers in CRE? Don’t differentiate, just do your job well and find mentors through CREW or through your company.

What do you think makes a good mentor and have you established any mentoring relationships through CREW? I have mentored in my company.  We have a women’s group in our company and we have quarterly calls in which anyone can discuss issues or successes or just mentorship questions.

What 3 business tips can you share with others? Keep your head down and work hard, ask for help and find a great mentor.

What is one trait you wish all female leaders could cultivate?

Confidence

What is the biggest challenge you have faced in business and how did you overcome it? I was the only female producer in our office and the first in our company.  I learned to use my skills to cultivate clients and always took my then boss to meetings which helped me start client relationships back in the 1980’s.

What is your most significant accomplishment? Being a successful producer and being involved on boards – House of Ruth and an all-girls school.

What do you do in your spare time? Athletics- Tennis, Golf, Biking and Hiking.

What is your guilty pleasure?

Hallmark Channel 🙂

 

 

Sponsor Spotlight: Unlimited Restoration, Inc.

Why did you join CREWBaltimore? What makes CREWBaltimore different?

I was warmly welcomed by several members at the first meeting that I attended. I enjoyed the speaker and the camaraderie among the members. I joined to make connections and network with other women in the fast paced, ever changing commercial real estate industry. CREWBaltimore is women helping women advance and championing our accomplishments. Because of the warm welcome that I received at my first event, I look for those with a “Guest” ribbon on their name tag to welcome them and encourage them to join.

 

How long have you been a CREWBaltimore member / member company?

10 years

 

In 2-3 sentences, what do you want CREWBaltimore members to know about your company?

Unlimited Restoration caters exclusively to commercial/industrial locations, and we have the unique capabilities to return businesses to pre-loss condition in the shortest possible time after disaster such as flood, fire, mold, biohazard or sewer back-up. From one room to an entire building, no job is too small or too large for URI. We are property specialists. It’s all we do. We are just three miles from center city Baltimore, allowing us to respond promptly to any emergency when every minute counts.

 

Which CREWBaltimore event have you most enjoyed in the past year and why?

The golf outing. It was a fun event to raise money to fund our community outreach efforts for the year. I loved seeing people be so happy to win the baskets that we raffled off.

 

Best weekend activity in Baltimore?

Brunch! So many outstanding places, only 52 Sundays a year.

 

What are the benefits of women supporting women in the CRE industry?

Women who collaborate and support each other make an impact. Women have the unique perspective of juggling work and the demands of family and can share tips for managing both.

 

Best book or article you’ve read that had you fired up to take on the day/week/year at work?

“Make Your Bed: Little Things That Can Change Your Life…And Maybe the World” by Admiral William H. McRaven. It’s a quick read and very inspirational.

 

Which CREWBaltimore event are you most excited about this year?

Beacons!! A fantastic event to honor those who make a difference in the commercial real estate industry and in our community.

 

Tell us about a project, program or initiative that your company will be working on in 2020.

We are investing in new equipment so that every job is executed with the latest technology. All supervisors are being trained in Xactimate, which is the program that insurance carriers use for claims.

 

 

Member Spotlight- Brandi Hanback

 

Brandi Hanback, EVP, Rockefeller Group

Brandi Hanback, Executive Vice President of Development for Rockefeller Group

I am part of the senior development leadership team at RGI, creating development strategy and executing against strategy by coordinating the activities of our regional teams and our corporate leadership.

How long have you been a CREW Member?

 I joined in 2013.

What was the experience or motivating factor that compelled you to join CREWBaltimore? Was there someone who influenced you to join? 

I was working on a project with Jim Kilberg and he insisted I meet his terrific wife Lori who was on the Board of CREW Network at the time.  I attended my first annual conference in 2013 and the rest is history. Lori introduced me to Baltimore CREW members: Lou Ann Dent, Joan Renner and Kristen Pleasants and we became instant friends and professional allies.

List any CREWBaltimore positions held or committees you have been a part of.  

I have enjoyed serving on the Finance Committee.

What advice do you have for women pursuing careers in CRE?

Go for it!  There are so many facets of CRE where talented women can thrive and command success.  My advice is to get educated, hone your skills and expand your network.

What is one trait you wish all female leaders could cultivate?

Be daring and don’t allow yourself to be convinced that you can’t do it or you don’t have what it takes to succeed.  Be persistent and adapt when needed to overcome the inevitable obstacles and setbacks.  Learn from mistakes and move on. Be a problem solver.

What is the biggest challenge you have faced in business and how did you overcome it?

My career path has been varied and just about the time I think I have “mastered” an important skill, another skill takes precedence.  It is humbling to know there is always more to learn and no matter how experienced you are there is always growth potential.  Stay curious and embrace the unknown.

What is your most significant accomplishment?

Being a good wife, mother, daughter, sister, friend and colleague (in no particular order). It is most rewarding to be part of someone else’s success.  I strive to prioritize the right people at the right time.

What do you do in your spare time?

We have a 4-month old golden retriever named Apollo.  We try to outsmart each other and more times than I would like to admit, he wins!

If someone wrote a biography about you, what do you think the Title should be?

“Perfecting Imperfection”.  I strive every day to excel and I care about bringing my best.  Every day I fall short of perfect but every day I learn, grow, and refuse to quit.

 

 

Sponsor Spotlight: Allsafe Elevator Inspections

 

How long have you been a CREWBaltimore member or member company?

Theresa Tsamoutalis and Allsafe Elevator Inspections joined in 2011.

In 2-3 sentences, what do you want CREWBaltimore members to know about your company?

I am very proud of Allsafe. In 2009 when I was 27, I started the company in the very small basement of a home in Canton that I rented with 3 other roommates. Now in 2020 along with a much larger management team, we have 5 offices and we perform inspections and consulting work across the country.  

What the benefits of women supporting women in the CRE industry?

The benefits are momentous. If we help each other along the way, the journey is easier for us together and then easier for those also along the path. Breaking through the “glass” ceiling alone does not have the long-term impact if you are not leading others behind you. Ultimately, it also makes work more fun and rewarding.

Best book or article you’ve read that had you fired up to take on the day/week/year at work?

A Daily Devotional by Father Barnabas Powell:

(https://www.ancientfaith.com/podcasts/faithencourageddaily)- and you do not need to be a Greek Orthodox Christian to enjoy it!

Every morning, I read this reflection and it helps set the tone for my day or helps me reset nervous energy or anxiousness.

Which CREWBaltimore event are you most excited about this year?

CREWMates!!!! I think this program will be a game changer. It is so many things, yet so simple. It’s a mastermind alliance, a small group network, a think tank, and professional & personal support group within CREWBaltimore. What will come of these small groups is professional development no matter where you are in your career. Per the White Paper, those later in their career need this support the most. We will do this while having fun too because ultimately life is too short not to have fun and have a few laughs.

Member Spotlight: Rebecca Reeves

Name, Job Title, Company: Rebecca Reeves, National Quality Manager at The Whiting-Turner Contracting Company

Brief Job Description: Rebecca Reeves is a National Quality Manager at The Whiting-Turner Contracting Company – a multi-billion-dollar construction organization with a reputation for excellence since 1909. With over 19 years in the construction industry, Rebecca’s current role includes developing policy and resources related to quality on a national level. Beyond the tangible resources, Rebecca especially enjoys providing training and fostering connections and alignment that lead to the success of others and enhance a culture of proactive quality.  Rebecca has completed various types of construction projects throughout the Mid-Atlantic region with a special focus in healthcare construction and interior fit-outs. Her extensive experience includes close to 2,000,000 SF in completed projects.  Personally, Rebecca is a full-time wife and sports mom.

How long have you been a CREW member?  7 years.

What was the experience or motivating factor that compelled you to join CREW Baltimore?  Was there someone who influenced you to join?  In an effort to expand my professional network, I visited several Baltimore organizations.  I felt so welcomed at the first CREW Baltimore luncheon I attended.  It was the friendly atmosphere, along with an immediate connection made with Tara Herbert (who became my membership sponsor) that encouraged me to become active in CREW Baltimore.

List any CREW Baltimore positions you have held or committees you have been a part of. 

Beacons Committee 2014 – present

Board of Directors, Director at Large 2018 – present

PR Committee 2019 – present

In your experience, what makes CREW unique from other organizations?

In addition to the open, friendly atmosphere at CREW, the variety of events, including the topics, locations, times, and formats is unique to CREW Baltimore.  There is always an event with a relevant topic or convenient location and time to choose from.  With formats ranging from panel discussions to training/educational opportunities to social networking events and more, everyone can choose the events that are most applicable and beneficial to them.

What advice do you have for women pursuing careers in CRE?

Ask questions.  You don’t know what you don’t know, and the only way to become proficient and respected is to ask questions, listen and learn.  In my experience, people – particularly trades people – take great pride in their work and want to share what they know with somebody who is interested.  Carry yourself with confidence, and approach conflicts directly.  Ignoring a problem will rarely result in the desired resolution.  Don’t strive to be the best woman in your field, strive to be the best.  Period.

What do you think makes a good mentor?

To me, a good mentor is anybody that can provide advice and guidance on a particular topic or area of expertise.  A mentor does not necessarily have to be older or more experienced overall, and a shared experience or background helps to cement the connection. 

What is your dream vacation spot and why? My dream vacation spot is anywhere we can find a new adventure.  My family and I are on a quest to see the 50 states and have visited 23 of the 50 in the last 5 years.  You won’t find us lounging on the beach.  Finding the best hiking spot, touring a local attraction, attending a sporting event, or testing out a local restaurant is more our speed.  We are working on tentative plans to visit New Zealand in 2021.

What do you do in your spare time?  The majority of our spare time is spent shuttling our kids, Zach and Addie, to and from their activities.  Their activities include ice hockey, cross country, lacrosse, cheer, dance, basketball, softball and Girl Scouts, and on any given day it is not unusual for us to have 3 or more commitments (yes, we only have 2 kids…)!  Personally, my hobbies include antique trucks and beekeeping.  Ask me next summer if my bees have survived the winter and if we have any honey!

What is your favorite app or social media outlet and why?

Facebook is my favorite social media outlet because I can easily share our photos with family and friends with minimal effort!

Member Spotlight: Kelli Rivera

Name, Job Title, Company: Kelli Rivera, Senior General Manager at JLL, guru of all (most) things property management.

How long have you been a CREWBaltimore Member? 3.5 years

What was the experience or motivating factor that compelled you to join CREWBaltimore?Was there someone who influenced you to join? My supervisor at JLL was the President of the Chapter at the time (Amy Lacock) and encouraged me to attend a lunch and learn. This event was the Women of Influence panel and I was charged and ready to be a part of a great organization after attending.

List any CREWBaltimore positions held or committees you have been a part of.

  • Sponsorship Committee – Director
  • Sponsorship Committee – Co-Chair Person
  • Outreach Committee – Member

Have you done business with another CREW member, locally or nationally? I have done business with MANY CREW members. To name a few, Infinity Restoration, Mona Electric, AllSafe Elevator, Arris Design, and Sentral Services. It is the connections that are made at CREW events that allow every member an opportunity to be successful. I can make that statement for both my personal life and professional life.

What 3 business tips can you share with others? The 3 business tips that I can share are: 1. Try, try, try again; 2. A bad failure can turn into a good success; 3. The worst someone can say is “no” – you will never know unless you ask.

What is one trait you wish all female leaders could cultivate? One trait that I wish all female leaders could cultivate is personal assurance. All too often we, females, do not have faith in our own abilities, yet have all the faith in others.

What do you do in your spare time? In my “spare” time I like to do high energy, adrenaline and outdoor activities with my kids. I especially love to go on a hike where cell service is sketchy – the ability to disconnect from outside world is key when involved in such a fast-past working environment.

If someone wrote a biography about you, what do you think the Title should be? Why did you select this title? She who wears many hats. The title is pretty explanatory: mother, wife, business owner, sister, daughter, boss, friend, co-worker. (Just to name a few)

What is your guilty pleasure? My guilty pleasure is sweets. I love making them. I love eating them. My daughter and I frequently watch baking challenges and try to re-create the items.

Member Spotlight: Kat Sabo


Kat Sabo, President at Budova Engineering

Name, Job Title, and Company: Kat Sabo, President, Budova Engineering

Describe your job. My job is to develop relationships with members of the A/E/C and CRE communities and learn how Budova can best serve them and their clients.  My job is also to find projects that are a good fit for us, write proposals, pay bills, attend every industry event within a three-state radius, return emails in the middle of the night when I am trying to catch up, sponsor events, and a whole hoopla of other things.  When you own a small business, you wear many hats and are constantly trying to keep them all from tipping off your head. This is especially difficult on windy days.

How long have you been a CREW Member?  Two glorious years

What was the experience or motivating factor that compelled you to join CREWBaltimore? Was there someone who influenced you to join?  I knew from the moment I attended my first CREW event that it was an organization with which I wanted to be involved.  I met Lindsey Kiefer before I joined, and she went out of her way to follow up on a conversation we had.  She’s a good egg. 

List any CREWBaltimore positions held or committees you have been a part of. I was the Programs Committee Co-Chair in 2018, and currently I am honored to serve on the Board as the Programs Director.

In your experience, what makes CREW unique from other organizations? Our members are genuine and truly want to help one another professionally and personally.  Also, there are no cliques.  It’s an easy room to walk into. Please note, these comments are not meant to be disparaging in any way toward other organizations.

Have you done business with another CREW member, locally or nationally? Yes.  As soon as I joined CREW, Theresa Stegman of Ancora Partners [she was at its parent company, Cross Street Partners, at the time] invited me to come in to discuss an upcoming project.  While there, she asked a colleague, Adam, to join the meeting.  Adam’s project also needed LEED services, and Budova was hired for the Hoen Lithograph Building project.  We’re also doing the IgCC commissioning on a job for Manns Woodward Studios, thanks to Lindsey Kiefer introducing us after she started working there.  Last but certainly not least, I hired Michele Cohen of Miles and Stockbridge who has done a fantastic job helping us with contract negotiations.  I look forward to working with many other CREW members in the future.

What is the biggest challenge you have faced in business and how did you overcome it? This is the elephant that is continuously in my room, regardless of whether or not anyone else can see it.  Usually it feels like it is sitting on my lap.  Although I am the majority owner of an engineering firm, I am not an engineer, so MDOT denied us woman-owned certification.  I was shocked.  We had just relocated here from Atlanta, didn’t know a soul, and had been told 573 times in the first week that I absolutely needed that certification to break into this market.  Once I could get out of my own head about it, I made the decision that we were going to move forward and make it work without it.  I’m a big believer in everything happening for a reason and what is meant to be will be.  I’ve worked hard to build relationships with people here and have found that to be more valuable than a piece of paper from MDOT.  Please note:  In case you are reading, MDOT, don’t get me wrong.  I’d be happy to accept that piece of paper should you change your mind.

What do you do in your spare time? Provide a fun fact about yourself. Spare time?  Now that’s funny.  Seriously, though, I used to run.  Fun fact?  I’ve run ten marathons.  No-so-fun fact?  Last year I found out I have a herniated disc, a bulging disc, as well as a tear in one of them.  I think I need to find a new hobby.  Like back surgery.  I love reading and watching football, too.  I can’t disclose my team or there will be booing in the background; however, if you really want to know, keep reading.

What is your guilty pleasure (TV show, sweet treat, etc.)? Ice cream.  Preferably with chocolate jimmies and the most delectable taste in the entire universe, Nutella.  I would eat it every day if I could.  For every meal.  I’m trying not to categorize it as its own food group in 2019, so please excuse my personality this year as a result.  It could get ugly.

What would be the first thing you would do if you won the lottery? The second?

  • Buy Superbowl LIII tickets for my family [me, my husband, & our two sons], my dad, and our good friends in New England.
  • Put away enough to pay for our sons’ college education and our retirement.  Then tell my husband he can go fishing.  Every day.
  • Donate to charities, including CREW Network Foundation of course.  
  • Take my husband and sons on a trip around the world, which would include swimming with dolphins. 
  • Hire a personal chef, trainer, and massage therapist.